More on my @LdnIncMag March cover story about McCabe Promotional @McCabeFalcon #LdnOnt

Like many people, I have more coffee mugs than I can ever use – assuming I don’t launch a pop-up café in my kitchen, which is a safe assumption. But I purchased none of them. Zero. They were all gifts of one kind or another, each with its own story.

              I never use this 2016 world tennis championship mug for fear of staining or damaging it. One of my tennis friends gave it to me after she won a senior world title in Croatia. (Don’t worry, she had more than one mug. It’s not like I walked off with her Super Bowl ring…)

              I was thinking about our collective attraction to commemorative knickknacks while writing this month’s London Inc magazine cover story about McCabe Promotional. The second-generation, family business has been successful for more than two decades and is about to launch an exciting new chapter. It’s moving to a new downtown home and has just been designated a B Corporation.

              Broadly speaking, that means it is operating as a socially aware company. For a great explanation of B Corps, see Gord Delamont’s column in this month’s magazine.

              McCabe uses technology and sophisticated systems to train its employees and serve its customers. But at the heart of what it does is people’s unquenchable thirst for commemorative items. Coffee mugs are the least of it. McCabe supplies thousands of items to its customers, many custom-designed, often sourced from small, unique producers, themselves dedicated to social awareness.

              As long as we expect to receive a lanyard or keychain or personalized golf ball at the next charity event we attend, McCabe will be there for the next quarter century and beyond.